Alex Hooven
A seasoned web3 innovator and entertainment marketer, Alexandra Hooven serves as director of product strategy at Blockchain Creative Labs where she works with talent and IP to design tokenized communities and brand ecosystems. Previously, she served as director of strategic partnerships & growth at Rally.io, where she works closely with project’s most high profile creators and artists to launch their own social token powered micro economies. Prior to that, she was an executive in United Talent Agency’s Culture & Entertainment consulting practice for over 6 years.
In her spare time, Alex is active in several crypto projects including Arkive, COLORS & Friends with Benefits where she served as the governance and operations lead for the LA Cities Program. She is based in Los Angeles.