Doing business as an art practice. Making culture while making money. Ideas, products and economies of scale. How can business be used as a tool for art (rather than the other way around)?  Can artists use consumer-scale business ventures to disseminate ideas and support their practice (rather than just the art market)?  What are the challenges and opportunities artists face in monetizing cultural provocations at economies of scale?  NEW INC Members get candid about their entrepreneurial journeys.