Tricia Wang
Tricia Wang is a tech ethnographer who is driven by the belief that technology must serve humanity. Organizations turn to her to help them see the unexpected human behaviors that can radically shift their business. She is the co-founder of Sudden Compass, a consulting firm that helps organizations solve their most pressing problems around understanding customer behavior, designing data systems, building technology products, and bringing new ideas to market. She is a frequent conference keynoter, a pioneer in operationalizing data science with what she calls Thick Data, which she describes in her TED talk. She is a leading authority on digital transformation, building data teams, customer experience, and ethics of personal data usage in artificial intelligence. Her current research topics include trust, hyperlocality, linear perspective, architectural racism, personhood, and history of glass. Her life philosophy is that you have to go to the edge to discover the center.