Samantha Garfield
Samantha Garfield is a creative and entrepreneurial brand, communications and marketing leader who has shaped and launched industry-leading strategies with organizations like BMW Group and The New York Times. She specializes in engaging diverse groups of stakeholders around a vision, catalyzing ambitious, new ventures that drive brand and business growth through a deep connection to culture and the consumer.
Recently she served as Vice President of Brand for co-living developer The Collective, where she was responsible for a pipeline of progressive destinations blending residential, F&B and public programs. Previously, she spearheaded a global repositioning for MINI, including the launch of A/D/O and URBAN-X, a creative space and urbantech accelerator that have empowered thousands of designers and entrepreneurs across the globe.
Garfield is an optimist and urbanist born and raised in New York City. In her spare time, she speaks, writes, mentors and organizes around the future of placemaking and community.