Lauren Wong
Lauren Wong is an experienced brand strategist with a passion for building diverse and visionary brands that define culture. Currently, she’s the Associate Strategy Director at Character, a branding and design studio. She spends most of her time working with founders to sharpen their new brands' strategic foundation, whether through brand positioning, brand architecture, or category definition.
Lauren’s strategic practice blends experience in cultural trends analysis, design research, and innovation strategy. She’s worked with a number of clients: Samsung, Nissan, Oura, Qvin, Marriott, Clif Bar, and Tom Ford Beauty to name just a few. She has taught inclusion-centered design research at Parsons The New School for Design, where she also received her MFA in Transdisciplinary Design. She also leads global partnerships at the non-profit Women in Innovation. Lauren's work is deeply committed to creating more equitable futures by diversifying representation in the creative and innovation communities.