Ida Benedetto
Ida Benedetto is an experiences designer and strategist who provokes new insight through adventure and play. As a Senior Experience Designer at SYPartners, she works with leaders of organizations of massive impact, helping them connect with their true purpose so they can live it out in the world.
Before joining SYPartners, Benedetto co-founded two design practices: Sextantworks, which orchestrated adventures in places you aren’t supposed to be, and Antidote Games, which creates playful experiences for understanding complex realities. Her independent research outlines the design of transformative social experiences by comparing sex parties, funerals, and wilderness trips.
She has spoken at Harvard’s Graduate School of Design, the Tribeca Film Festival, the Immersive Design Summit, and Businessweek’s Design Conference. Her work has been featured in Fast Company, The New York Times, NPR, and The New Yorker.